Scaling a private lending program across 400+ buildouts.

The problem.

HIS Capital Group runs a private lending fund and a partner-lender program called the MicroBanking Method. Through that program, hundreds of partner lenders across the country deploy capital using HIS's underwriting framework, training, and lender network.

Every one of those partner lenders had the same operational problem: they were running a real lending business out of email, spreadsheets, and a patchwork of marketing tools. The ones who tried to "go big" usually bought five separate subscriptions, hired a contractor to glue them together, and ended up with infrastructure that was worse than what they started with.

HIS needed a way to give every partner lender a production-grade operating stack — without becoming a software company in the process.

The thesis.

Lead Engine Labs and HIS Capital have worked together in lending and real estate for over a decade, with our partnership going deep into lender-specific systems for the last four years. We built and deployed the marketing and sales tech for the fund itself. We watched partner lenders try to replicate it and fail.

The bet: standardize a RiseHub deployment template for partner lenders — CRM, pipelines, AI, lead-gen, billing, and AI-driven follow-up — so HIS could offer it as part of the MicroBanking Method instead of pointing people at 7 different vendors.

What we deployed.

The HIS partner-lender RiseHub deployment is opinionated. It's not a blank platform — it's a working lender ops stack on day one.

Lead acquisition

Loan pipeline

Investor & partner ops

The compounding effect of doing it 400+ times.

Most agencies build one-off marketing stacks. We've now deployed the partner-lender RiseHub template more than 400 times across HIS's program and beyond. That has a few non-obvious consequences:

• Templates that actually work. Every pipeline, every email sequence, every automation has been A/B tested across hundreds of operators.
• AI trained on real wins. RiseAgent's drafts and scoring rules are tuned on actual converted deals, not synthetic data.
• Deployment in days, not months. A new partner lender goes live in under two weeks — not six months of "discovery."
• Cross-lender feedback loop. When something works for one partner, it gets folded into the template for the next.

A decade in, RiseHub is the operating infrastructure of the MicroBanking Method. Our partner lenders don't have to be tech operators. They get to be lenders.

The takeaway.

HIS Capital is the proof that RiseHub can be deployed at scale — as a productized operating stack that an entire program of operators runs on. Not a custom build for one client. A repeatable template that's been hardened across 400+ deployments and counting.